The Challenge
After multiple platform migrations and the recent rebrand project, the GxP Lifeline blog needed a design refresh. The objective here was to provide a more pleasant and engaging reading experience while providing a clear path to the nurturing project.
The Solution
I was able to greatly improve the experience through careful use of type, image, layout, and color. Additionally, I developed a series of component cards to allow our blog editors to create dynamic cards that act as gateways to nurturing content and conversion.
View Live Project
